My buddy started to work at this company called emailfilm.com where they can take video and compress it so that it plays in 100% html. The concept seems pretty neat. Since the main problem you run into with email marketing is that it is very hard to get a video to play right away when the users opens it because it requires the user to first download it. With this technology they would not have to download it since it will be in 100% html.
"EmailFilm technology actually compresses the file size of standard video that we use for production, and allows for 100% HTML compatibility. Now, for the first time, full-content video can be played within email-marketing messages. Email-marketing templates can be easily produced with stunning HTML compatible video, creating dynamic movement for message awareness and email recipient take action responsiveness. EmailFilm technology delivers rich High Definition (HD), full video media content and vivid color depiction."
Quoted from emailfilm.com main website
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