The report shows that spending by search advertisers on Yahoo grew a robust 57 percent while spending on Google grew only at about half that rate. That meant Google’s total share of search ad dollars declined slightly to 70.4 percent, while Yahoo’s rose to 24.2 percent. Microsoft’s declined slightly to 5.4 percent.
With the natural progression of search marketing ads, I feel that Google's pie will be cut smaller as more companies focus on how they can raise their ad revenues. It will be interesting to see how, if any if this will affect the companies on their quarterly earnings report.
Full Article
No comments:
Post a Comment