How big companies are changing their approach in SL

A little from Reuters

The buzz around virtual worlds now is shifting from simply building a virtual headquarters to how companies can help employees work together or with customers more effectively.

Instead of declaring virtual worlds a failed experiment and pulling out, companies are rethinking their approach, much as they did on the Web a decade ago, when sites began evolving from little more than a few pages with brochure-style photos and information.

Some $200 million in investment has flowed to virtual world companies over the past year, and many of the three dozen or so efforts are focusing on corporate uses.

It is amazing how things are evolving so fast on SL

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